How to Use QR Codes on Fence Mesh to Promote Your Business

Thanks to Covid-safe check-ins, we have all become very familiar with QR codes!

These unique square barcodes have been around for decades but have only recently taken off in popularity thanks to their use throughout the pandemic.

Now that almost all Australians are familiar with how easy they are to use, QR codes are seeing a resurgence in their use in different types of marketing materials, including large-format outdoor advertising.

Benefits of QR Codes on Outdoor Advertising

1. They Help to Link Offline and Online Marketing
For years the efficiency and effectiveness of out-of-home (OOH) advertising has been difficult to measure due to its offline nature.

However, with the addition of QR codes, it’s easy to encourage your audience to go online and interact with your more measurable marketing activities.

And because QR codes can be almost endlessly customised, you can pinpoint which of your OOH advertising campaigns works best thanks to the potential to put different codes on different billboards, posters or printed fence mesh.

2. They Continue the Conversation in Real Time
Often a potential customer can be interested in your product, service or event and plan to research it further when they arrive home, but of course, life gets in the way and it can be easily forgotten amongst people’s busy schedules.

With a QR code, you can continue to fuel that initial engagement with your brand and help your customers find out more immediately whilst their interest is highest. This creates a better user experience that immediately capitalises on a consumer’s valuable attention before your brand or event slips their mind.

3. They Offer Measurable Results
Good data can help you determine the success of your outdoor advertising campaign, your event, or the marketing of your new residential estate or commercial project. Whilst you may get a lot of passing traffic and get your brand in front of many potential customers, this can be incredibly hard to measure.

On the other hand, with the addition of QR codes to products such as outdoor vinyl banners, hoarding wraps or fence banner mesh, engagement becomes instantly measurable.

A scan of a QR code is measurable as a conversion which can be further tracked to see if your consumers are requesting a prospectus, downloading an app, accessing an offer, using interactive maps, or joining your mailing list.

QR Codes in Use: Randwick Community Initiative

The Randwick Sustainability Hub is an initiative of the local council, featuring several themed gardens, a nature wellness trail, a self-guided discovery tour, geocaching, bird watching, orienteering and even a native bee trail. Located at Munda Street Reserve, the council needed a way to provide easy access to digital maps and resources for visitors to the area.

Printed banner mesh surrounding the reserve provided great community engagement, and the addition of QR codes ensured that visitors to the Sustainability Hub could take full advantage of the maps and multimedia experiences developed by the Council.

Natalya Mendelevich, Sustainability Projects Officer at Randwick City Council, notes that the QR codes on their printed fence mesh are eye-catching and offer a great way for the community to learn more about the Randwick Sustainability Hub.

“Our crew is putting up the mesh and it looks great! QR codes are extremely effective - I could see the QR codes link pop up while I was taking photos! Congratulations on a job well done.”

Add QR Codes to Your Printed Fence Mesh

The branding team at Jaybro is here to help you get the best out of your printed banner mesh. We can assist with design, printing and the addition of QR codes to ensure anyone passing by your construction project, residential development or community initiative can easily get online to learn more.

Contact our team for more information or to get a quote on our high-quality printed fence mesh.